• P.O. Box 479

    00101 Helsinki

    Finland

  • 1507 Citations
  • 12 h-Index
19972019

Research output per year

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Personal profile

Curriculum

Professor of Marketing 2005-

Programme Manager of Master's Programme in Business and Management 2016-

Programme Director, Hanken, 2013-2016

Head of the Department of Marketing 2002-2009

First Vice Rector (Dean) of Hanken 2007-2009

Research and teaching information

Research interests: Consumer behavior, service marketing, e-service

Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process

Positons of trust:

  • Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
  • Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
  • Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
  • Vice Rector 2007-2009
  • Head of the Department of Marketing 2002-2009.
  • Programme Manager of the Master's Programme Business and Management 2016-
  • Programme Director of the Master's Degree Programme in Marketing 2002-2013
  • Member of the Hanken board 2007-2012

Visits abroad:

  • 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
  • 2004, two months visiting professor at Roskilde University, Denmark.
  • 2008, two weeks, visiting professor at University of Liège, Belgium.
  • 2012, one week, visiting professor at University of Gothenburg, Sweden.
  • 2013, one week, visiting professor at Stockholm School of Economics, Sweden

Editorial Board Memberships:

  • European Business Review
  • European Journal of Marketing
  • International Journal of Internet Marketing and Advertising
  • International Journal of Retailing and Consumer Services
  • Journal of Service Management
  • Journal of Service Research

External evaluator, for example:

  • Professor, Norwegian School of Economics (NHH),

    Research interests: Consumer behavior, service marketing, e-service

    Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process

    Positons of trust:

    • Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
    • Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
    • Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
    • Vice Rector 2007-2009
    • Head of the Department of Marketing 2002-2009.
    • Programme Manager of the Master's Programme Business and Management 2016-
    • Programme Director of the Master's Degree Programme in Marketing 2002-2013
    • Member of the Hanken board 2007-2012

    Visits abroad:

    • 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
    • 2004, two months visiting professor at Roskilde University, Denmark.
    • 2008, two weeks, visiting professor at University of Liège, Belgium.
    • 2012, one week, visiting professor at University of Gothenburg, Sweden.
    • 2013, one week, visiting professor at Stockholm School of Economics, Sweden

    Editorial Board Memberships:

    • European Business Review
    • European Journal of Marketing
    • International Journal of Internet Marketing and Advertising
    • International Journal of Retailing and Consumer Services
    • Journal of Service Management
    • Journal of Service Research

    External evaluator, for example:

    • Professorship, Norwegian School of Economics (NHH),

      Research interests: Consumer behavior, service marketing, e-service

      Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process

      Positons of trust:

      • Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
      • Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
      • Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
      • Vice Rector 2007-2009
      • Head of the Department of Marketing 2002-2009.
      • Programme Manager of the Master's Programme Business and Management 2016-
      • Programme Director of the Master's Degree Programme in Marketing 2002-2013
      • Member of the Hanken board 2007-2012

      Visits abroad:

      • 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
      • 2004, two months visiting professor at Roskilde University, Denmark.
      • 2008, two weeks, visiting professor at University of Liège, Belgium.
      • 2012, one week, visiting professor at University of Gothenburg, Sweden.
      • 2013, one week, visiting professor at Stockholm School of Economics, Sweden

      Editorial Board Memberships:

      • European Business Review
      • European Journal of Marketing
      • International Journal of Internet Marketing and Advertising
      • International Journal of Retailing and Consumer Services
      • Journal of Service Management
      • Journal of Service Research

      External evaluator, for example:

      • Professor in Marketing, Norwegian School of Economics (NHH)
      • Professor in Marketing and Strategy, University College of Southeast Norway
      • Professor in International Marketing , Copenhagen Business School, Denmark
      • Professor in Business Economics, Högskolan i Trollhättan, Uddevalla, Sweden
      • Lecturer and Professor in Service Management, Lund University,Sweden
      • Lecturers in business studies at Karlstad University and Gothenburg University
      • External evaluator of doctoral theses at Southern Cross University, University of New South Wales (Australia), University of Alicante (Spain), University of Karlstad (Sweden)

Education information

Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1995

Keywords

  • 512 Business and Management

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Research Output

  • 1507 Citations
  • 12 h-Index
  • 22 Conference contribution
  • 16 Article
  • 4 Chapter
  • 1 Commissioned report

Business customers' perceived fit between corporate brand and corporate brand extensions

Ingman, S. & Liljander, V., 2019, 14th Global Brand Conference proceedings.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Business Infomediary Representations of Corporate Responsibility

Frig, M-M., Fougère, M., Liljander, V. & Polsa, P., 2018, In : Journal of Business Ethics. 151, 2, p. 337-351 15 p.

Research output: Contribution to journalArticleScientificpeer-review

  • 2 Citations (Scopus)

    Short Brand Stories on Packaging: An Examination of Consumer Responses

    Solja, E. H., Liljander, V. & Söderlund, M., 03.03.2018, In : Psychology and Marketing. 35, 4, p. 294-306

    Research output: Contribution to journalArticleScientificpeer-review

    Open Access
    File
  • 5 Citations (Scopus)
  • 5 Citations (Scopus)

    Does a Short Brand Story on the Package Affect Consumers’ Brand Responses?

    Solja, E. H., Liljander, V. & Söderlund, M., 28.06.2016, Rediscovering the Essentiality of Marketing: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Petruzzellis, L. & Winer, R. S. (eds.). Springer, p. 683-683

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Activities

    University of Gothenburg (External organisation)

    Veronica Liljander (External reviewer of assistant professor)
    2019

    Activity: MembershipAssessment of candidates for academic posts

    Examination Committee of Carl-Philip Ahlbom

    Veronica Liljander (Member of thesis committee)
    21.03.2019

    Activity: ExaminationOfficial participation in PhD thesis supervision, defence and examination

    Forskningsnämnden för Jan Wallanders och Tom Hedelius stiftelse samt Tore Browaldhs stiftelse (External organisation)

    Veronica Liljander (Expert member)
    20192020

    Activity: MembershipMembership in academic committee, council, board

    Mats Alvesson

    Veronica Liljander (Host)
    26.09.201828.09.2018

    Activity: Hosting a visitorHosted academic visit at Hanken

    University of Vaasa (External organisation)

    Veronica Liljander (External reviewer of associate professor)
    2018

    Activity: MembershipAssessment of candidates for academic posts