Veronica Liljander

Personal profile

Curriculum

Professor of Marketing 2005-

Programme Manager of Master's Programme in Business and Management 2016-

Programme Director, Hanken, 2013-2016

Head of the Department of Marketing 2002-2009

First Vice Rector (Dean) of Hanken 2007-2009

Research and teaching information

Research interests: Consumer behavior, service marketing, e-service

Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process

Positons of trust:

Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
Vice Rector 2007-2009
Head of the Department of Marketing 2002-2009.
Programme Manager of the Master's Programme Business and Management 2016-
Programme Director of the Master's Degree Programme in Marketing 2002-2013
Member of the Hanken board 2007-2012

Visits abroad:

2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
2004, two months visiting professor at Roskilde University, Denmark.
2008, two weeks, visiting professor at University of Liège, Belgium.
2012, one week, visiting professor at University of Gothenburg, Sweden.
2013, one week, visiting professor at Stockholm School of Economics, Sweden

Editorial Board Memberships:

European Business Review
European Journal of Marketing
International Journal of Internet Marketing and Advertising
International Journal of Retailing and Consumer Services
Journal of Service Management
Journal of Service Research

External evaluator, for example:

Professor, Norwegian School of Economics (NHH),
Research interests: Consumer behavior, service marketing, e-service

Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process

Positons of trust:
- Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
- Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
- Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
- Vice Rector 2007-2009
- Head of the Department of Marketing 2002-2009.
- Programme Manager of the Master's Programme Business and Management 2016-
- Programme Director of the Master's Degree Programme in Marketing 2002-2013
- Member of the Hanken board 2007-2012
Visits abroad:
- 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
- 2004, two months visiting professor at Roskilde University, Denmark.
- 2008, two weeks, visiting professor at University of Liège, Belgium.
- 2012, one week, visiting professor at University of Gothenburg, Sweden.
- 2013, one week, visiting professor at Stockholm School of Economics, Sweden
Editorial Board Memberships:
- European Business Review
- European Journal of Marketing
- International Journal of Internet Marketing and Advertising
- International Journal of Retailing and Consumer Services
- Journal of Service Management
- Journal of Service Research
External evaluator, for example:
- Professorship, Norwegian School of Economics (NHH),
  Research interests: Consumer behavior, service marketing, e-service
  
  Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process
  
  Positons of trust:
  - Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
  - Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
  - Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
  - Vice Rector 2007-2009
  - Head of the Department of Marketing 2002-2009.
  - Programme Manager of the Master's Programme Business and Management 2016-
  - Programme Director of the Master's Degree Programme in Marketing 2002-2013
  - Member of the Hanken board 2007-2012
  Visits abroad:
  - 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
  - 2004, two months visiting professor at Roskilde University, Denmark.
  - 2008, two weeks, visiting professor at University of Liège, Belgium.
  - 2012, one week, visiting professor at University of Gothenburg, Sweden.
  - 2013, one week, visiting professor at Stockholm School of Economics, Sweden
  Editorial Board Memberships:
  - European Business Review
  - European Journal of Marketing
  - International Journal of Internet Marketing and Advertising
  - International Journal of Retailing and Consumer Services
  - Journal of Service Management
  - Journal of Service Research
  External evaluator, for example:
  - Professor in Marketing, Norwegian School of Economics (NHH)
  - Professor in Marketing and Strategy, University College of Southeast Norway
  - Professor in International Marketing , Copenhagen Business School, Denmark
  - Professor in Business Economics, Högskolan i Trollhättan, Uddevalla, Sweden
  - Lecturer and Professor in Service Management, Lund University,Sweden
  - Lecturers in business studies at Karlstad University and Gothenburg University
  - External evaluator of doctoral theses at Southern Cross University, University of New South Wales (Australia), University of Alicante (Spain), University of Karlstad (Sweden)

Education information

Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1995

Keywords

512 Business and Management

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Research Output

1647 Citations
12 h-Index
22 Conference contribution
16 Article
4 Chapter
1 Commissioned report

Business customers' perceived fit between corporate brand and corporate brand extensions

Ingman, S. & Liljander, V., 2019, 14th Global Brand Conference proceedings.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Business Infomediary Representations of Corporate Responsibility

Frig, M-M., Fougère, M., Liljander, V. & Polsa, P., 2018, In : Journal of Business Ethics. 151, 2, p. 337-351 15 p.

Research output: Contribution to journal › Article › Scientific › peer-review

3 Citations (Scopus)

Short Brand Stories on Packaging: An Examination of Consumer Responses

Solja, E. H., Liljander, V. & Söderlund, M., 03.03.2018, In : Psychology and Marketing. 35, 4, p. 294-306

Research output: Contribution to journal › Article › Scientific › peer-review

Open Access

File

7 Citations (Scopus)

Do Ethical Social Media Communities Pay Off? An Exploratory Study of the Ability of Facebook Ethical Communities to Strengthen Consumers' Ethical Consumption Behavior

Gummerus, J., Liljander, V. & Sihlman, R., 2017, In : Journal of Business Ethics. 144, 3, p. 449-465 17 p.

Research output: Contribution to journal › Article › Scientific › peer-review

10 Citations (Scopus)

Does a Short Brand Story on the Package Affect Consumers’ Brand Responses?

Solja, E. H., Liljander, V. & Söderlund, M., 28.06.2016, Rediscovering the Essentiality of Marketing: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Petruzzellis, L. & Winer, R. S. (eds.). Springer, p. 683-683

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review