• P.O. Box 479

    00101 Helsinki


  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus

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Personal profile


Professor of Marketing 2005-

Programme Manager of Master's Programme in Business and Management 2016-

Programme Director, Hanken, 2013-2016

Head of the Department of Marketing 2002-2009

First Vice Rector (Dean) of Hanken 2007-2009

Head of Subject Marketing 2019-2021

Research and teaching information

Research interests: Consumer behavior, service marketing, e-service

Teaching: Research Skills, Introduction to AI in Marketing, Experiments in Marketing, Internship, Research Seminar/Seminarium, Master theses supervision, Ph.D. supervision.

Positons of trust outside Hanken:

  • Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
  • Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
  • Member of the board, Andelsbanken Raseborg 2021-

Editorial Board Memberships:

  • European Business Review
  • European Journal of Marketing
  • International Journal of Retailing and Consumer Services
  • Journal of Service Management
  • Journal of Service Research

External evaluator, for example:

  • Professor in Marketing, Norwegian School of Economics (NHH)
  • Professor in Marketing and Strategy, University College of Southeast Norway
  • Professor in International Marketing , Copenhagen Business School, Denmark
  • Professor in Business Economics, Högskolan i Trollhättan, Uddevalla, Sweden

Education information

Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1995


  • 512 Business and Management


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