Research output per year
Research output per year
Personal profile
Curriculum
Professor of Marketing 2005-
Programme Manager of Master's Programme in Business and Management 2016-
Programme Director, Hanken, 2013-2016
Head of the Department of Marketing 2002-2009
First Vice Rector (Dean) of Hanken 2007-2009
Head of Subject Marketing 2019-2021
Research and teaching information
Research interests: Consumer behavior, service marketing, e-service
Teaching: Research Skills, Introduction to AI in Marketing, Experiments in Marketing, Internship, Research Seminar/Seminarium, Master theses supervision, Ph.D. supervision.
Positons of trust outside Hanken:
- Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
- Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
- Member of the board, Andelsbanken Raseborg 2021-
Editorial Board Memberships:
- European Business Review
- European Journal of Marketing
- International Journal of Retailing and Consumer Services
- Journal of Service Management
- Journal of Service Research
External evaluator, for example:
- Professor in Marketing, Norwegian School of Economics (NHH)
- Professor in Marketing and Strategy, University College of Southeast Norway
- Professor in International Marketing , Copenhagen Business School, Denmark
- Professor in Business Economics, Högskolan i Trollhättan, Uddevalla, Sweden
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1995
Keywords
- 512 Business and Management
Fingerprint
Dive into the research topics where Veronica Liljander is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
-
Business customers' perceived fit between corporate brand and corporate brand extensions
Ingman, S. & Liljander, V., 2019, 14th Global Brand Conference proceedings.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
-
Business Infomediary Representations of Corporate Responsibility
Frig, M-M., Fougère, M., Liljander, V. & Polsa, P., 2018, In: Journal of Business Ethics. 151, 2, p. 337-351 15 p.Research output: Contribution to journal › Article › Scientific › peer-review
7 Citations (Scopus) -
Short Brand Stories on Packaging: An Examination of Consumer Responses
Solja, E. H., Liljander, V. & Söderlund, M., 03.03.2018, In: Psychology and Marketing. 35, 4, p. 294-306Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile12 Citations (Scopus) -
Do Ethical Social Media Communities Pay Off? An Exploratory Study of the Ability of Facebook Ethical Communities to Strengthen Consumers' Ethical Consumption Behavior
Gummerus, J., Liljander, V. & Sihlman, R., 2017, In: Journal of Business Ethics. 144, 3, p. 449-465 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
14 Citations (Scopus) -
Does a Short Brand Story on the Package Affect Consumers’ Brand Responses?
Solja, E. H., Liljander, V. & Söderlund, M., 28.06.2016, Rediscovering the Essentiality of Marketing: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Petruzzellis, L. & Winer, R. S. (eds.). Springer, p. 683-683Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Prizes
-
Best paper award: Best paper award by Emerald Group Publishing Limited at Academy of Marketing Conference, 5-7.7. 2011
Liljander, Veronica (Recipient), 05.07.2011
Prize: Prizes and awards
-
Best paper award: Sepp M, Liljander V & Gummerus J: Bloggers' motivations to produce content: A gratifications theory perspective.
Liljander, Veronica (Recipient), 05.07.2011
Prize: Prizes and awards
Activities
-
Member of Evaluation Panel of Doctoral Programmes at Turku University
Veronica Liljander (Reviewer)
03.2021 → 04.2021Activity: Consultancy and peer review for external organisations › Consultancy and peer review for external organisation
-
Evaluation of Docentur (Assoc.Prof. qualifications)
Veronica Liljander (Reviewer)
11.06.2021 → 11.10.2021Activity: Consultancy and peer review for external organisations › Consultancy and peer review for external organisation
-
Andelsbanken Raseborg, OP Group (External organisation)
Veronica Liljander (Board member)
12.2020 → 11.2021Activity: Membership › Membership of body in private company/organisation
-
Programme Committee of 2021 Frontiers in Service Conference (Event)
Veronica Liljander (Reviewer)
2020 → 2021Activity: Publication peer-review and editorial work › Peer review / evaluation of conference papers
-
Forskningsnämnden för Jan Wallanders och Tom Hedelius stiftelse samt Tore Browaldhs stiftelse (External organisation)
Veronica Liljander (Expert member)
2019 → 2020Activity: Membership › Membership in academic committee, council, board