• P.O. Box 479

    00101 Helsinki

    Finland

  • 1511 Citations
  • 12 h-Index
19972019

Research output per year

If you made any changes in Pure these will be visible here soon.

Research Output

  • 1511 Citations
  • 12 h-Index
  • 22 Conference contribution
  • 16 Article
  • 4 Chapter
  • 1 Commissioned report
2019

Business customers' perceived fit between corporate brand and corporate brand extensions

Ingman, S. & Liljander, V., 2019, 14th Global Brand Conference proceedings.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2018

Business Infomediary Representations of Corporate Responsibility

Frig, M-M., Fougère, M., Liljander, V. & Polsa, P., 2018, In : Journal of Business Ethics. 151, 2, p. 337-351 15 p.

Research output: Contribution to journalArticleScientificpeer-review

2 Citations (Scopus)

Short Brand Stories on Packaging: An Examination of Consumer Responses

Solja, E. H., Liljander, V. & Söderlund, M., 03.03.2018, In : Psychology and Marketing. 35, 4, p. 294-306

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
6 Citations (Scopus)
2017
5 Citations (Scopus)
2016

Does a Short Brand Story on the Package Affect Consumers’ Brand Responses?

Solja, E. H., Liljander, V. & Söderlund, M., 28.06.2016, Rediscovering the Essentiality of Marketing: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Petruzzellis, L. & Winer, R. S. (eds.). Springer, p. 683-683

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

To cheat or not to cheat? The effect of a moral reminder on cheating

Grym, J. & Liljander, V., 2016, In : Nordic Journal of Business. 65, 3-4, p. 18-37

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
2015

Does a short story on the package influence consumers’ brand responses?

Solja, E., Liljander, V. & Söderlund, M., 2015, Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. University of Bari Aldo Moro

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Does a short story on the package influence consumers’ brand responses?

Solja, E., Liljander, V. & Söderlund, M., 2015, The Proceedings of the 23rd Nordic Academy of Management Conference NFF 2015 : Business in Society. Copenhagen Business School

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

In search of CSR: The role of a business confederation-owned infomediary in constructing CSR

Kyyrönen, M-M., Fougère, M., Liljander, V. & Polsa, P., 2015, 7th Annual ARCS Research Conference proceedings. Kellogg School of Management, p. 298-302

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access

Investigating the failure of firm-blogger collaboration initiation: A blogger perspective

Sepp, M., Gummerus, J. & Liljander, V., 2015, 2015 Academy of Marketing Conference: The Magic in Marketing. O'Malley, L. (ed.). University of Limerick

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access

The role of a business confederation-owned infomediary in constructing CSR

Kyyrönen, M-M., Fougère, M., Liljander, V. & Polsa, P., 2015, Research seminar on responsible business. University of Tampere

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

The role of a business confederation-owned infomediary in constructing CSR

Kyyrönen, M-M., Fougère, M., Liljander, V. & Polsa, P., 2015, 31st EGOS Colloquium: Organizations and the Examined Life: Reason, Reflexivity and Responsibility. The American College of Greece

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

The Role of a Business Confederation-owned Infomediary in Constructing CSR

Kyyrönen, M-M., Liljander, V., Fougère, M. & Polsa, P., 2015, Proceedings of the 40th Annual Macromarketing Conference: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice. Macromarketing Society

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access

Young consumers’ responses to suspected covert and overt blog marketing

Liljander, V., Gummerus, J. & Söderlund, M., 2015, In : Internet Research. 25, 4, p. 610-632

Research output: Contribution to journalArticleScientificpeer-review

33 Citations (Scopus)
2014

Preferential treatment in the service encounter

Söderlund, M., Liljander, V., Gummerus, J., Hellman, P. M., Lipkin, M., Oikarinen, E-L., Sepp, M. & Töndevold, K., 08.2014, In : Journal of Service Management. 25, 4, p. 512-530 19 p.

Research output: Contribution to journalArticleScientificpeer-review

16 Citations (Scopus)
2013

Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption

Gummerus, J., Sihlman, R., Liljander, V. & Perret, J., 2013, Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance. Doherty, A-M. (ed.). Cardiff: AM - Academy of Marketing

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

File

Do you want to enhance customer experience? Tell a story!

Liljander, V. & Gummerus, J., 2013, Serving Customers: Global Services Marketing Perspectives. Fisk, R., Russell-Bennett, R. & Harris, L. (eds.). Prahran, Australia: TUP - Tilde university press

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Giving the customer the little extra: A call for caution

Söderlund, M., Liljander, V., Gummerus, J., Hellman, P. M., Lipkin, M. M-L., Oikarinen, E-L., Sepp, M. & Töndevold, K., 10.06.2013, QUIS 13: Service Excellence in Management: Proceedings of the QUIS 13 International Research Symposium on Service Excellence in Management, June 10-13 2013 Karlstad Sweden . Wästlund, E., Edvardsson, B., Gustafsson, A., Bitner, M. J. & Verma, R. (eds.). Karlstad: CTF - Service Research Center, Karlstad University, p. 213-221

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Mobile services as resources for consumer integration of value in a multi-channel environment

Liljander, V., Gummerus, J., Pihlström, M. H. & Kiehelä, H. P., 2013, Strategy, Adoption and Competitive Advantage of Mobile Services in the Global Economy. Lee, I. (ed.). Hershey: IGI Global, p. 259-282 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Storytelling in service marketing – A conceptualisation and research agenda

Liljander, V., Mossberg, L. & Söderlund, M., 2013, QUIS 2013 (Quality in Service Management Conference).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

The impact of storytelling on the consumer brand experience: the case of a firm-originated story

Lundqvist, A., Liljander, V., Gummerus, J. & van Riel, A., 2013, In : Journal of Brand Management. 20, 4, p. 283-297

Research output: Contribution to journalArticleScientificpeer-review

52 Citations (Scopus)

The Role of E-Health Information in the Empowerment of Customers

Gummerus, J., Liljander, V. & von Koskull, C., 2013, Service Management in Health and Wellness Services. Kandampully, J. (ed.). Dubuque: Kendall Hunt Publishing Company

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

2012

Credibility of blogger word-of-mouth: The effect of perceived blogger independence

Liljander, V., Gummerus, J. & Aaltonen, I., 07.2012, EIRASS Conference Publication (Conference of the European Institute of Retailing and Services Studies). Timmermans, H. (ed.).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Customer Engagement in a Facebook Brand Community

Gummerus, J., Liljander, V., Weman, E. & Pihlström, M. H., 2012, In : Management Research Review. 35, 9, p. 857 - 877 21 p.

Research output: Contribution to journalArticleScientificpeer-review

347 Citations (Scopus)

Identifying valuable Facebook Brand Community Member Segments

Pihlström, M. H., Gummerus, J., Liljander, V. & Weman, E., 2012, SERVSIG.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2011

Bloggers' motivations to produce content: A gratifications theory perspective

Sepp, M., Liljander, V. & Gummerus, J., 07.07.2011, Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.. Patterson, A. & Oakes, S. (eds.). AM - Academy of Marketing, 7 p. (Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

25 Citations (Scopus)

Consumer Motivations to Join a Facebook Brand Community

Gummerus, J., Liljander, V., Weman, E. & Pihlström, M. H., 2011, Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. Patterson, A. & Oakes, S. (eds.). Liverpool: AM - Academy of Marketing

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

EU deregulation and dealer-supplier relations in automotive distribution

van Riel, A. C. R., Liljander, V., Semeijn, J. & Polsa, P., 2011, In : Journal of Business & Industrial Marketing. 26, 2, p. 115-131 17 p.

Research output: Contribution to journalArticleScientificpeer-review

11 Citations (Scopus)

Private bloggers' motivations to produce content – a gratifications theory perspective

Sepp, M., Gummerus, J. & Liljander, V., 2011, In : Journal of Marketing Management. 27, 13-14, p. 1479-1503

Research output: Contribution to journalArticleScientificpeer-review

25 Citations (Scopus)

Tell Me a Story and I will Like Your Brand More

Liljander, V., Gummerus, J. & Lundqvist, A., 2011, In Proceedings of the 10th International Marketing Trends Conference, 20-22nd January 2011, in Paris, France..

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Welcome to my world: Members’ approval of company activities in online communities

Gummerus, J., Liljander, V. & Seppänen, M., 2011, Proceedings of the 10th International Marketing Trends Conference, 20-22nd January 2011, in Paris, France.. Paris

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2009

Do Mobile CRM Appeal to Loyalty Program Customers? A Study of MIDlet Application Offerings

Liljander, V., Polsa, P. & Forsberg, K., 2009, Emergent Strategies for E-Business Processes, Services, and Implications : Advancing Corporate Frameworks . Lee, I. (ed.). New York: IGI Global, p. 59-76 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Modeling Consumer Responses to an Apparel Store Brand: Store Image as a Risk Reducer

Liljander, V., Polsa, P. & van Riel, A., 2009, In : Journal of Retailing and Consumer Services. 16, 4, p. 281-290 10 p.

Research output: Contribution to journalArticleScientificpeer-review

97 Citations (Scopus)
2008

Multi-channel service management - How well integrated are the channels?

Liljander, V., Pihlström, M. H. & van Riel, A., 2008, EIRASS conference.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Value In Use as a Determinant of Customer Commitment to the Mobile Service Content Provider and the Mobile Channel. Presented at EIRASS conference

Pihlström, M. H., van Riel, A., Liljander, V. & Vieira de Souza, R., 2008, EIRASS conference.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2007

Do Mobile CRM Services Appeal to Loyalty Program Customers?

Liljander, V., Polsa, P. & Forsberg, K., 2007, In : International Journal of E-Business Research. 3, 2, p. 24-40 17 p.

Research output: Contribution to journalArticleScientificpeer-review

19 Citations (Scopus)

Sub Brand’s Influence on Parent Brand: Does A Branded Annual Campaign Affect Department Store Image?

Polsa, P., Liljander, V. & Holmberg, M., 2007, 3rd Annual Colloquium of the AM’s Brand, Corporate Identity and Reputation SIG, Brunel Business Schoool, Brunel University.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2006

Customer Loyalty to the Web and Company: Do They Coincide?

Liljander, V. & Mattsson, J., 2006, Book of Abstracts, Proceedings from 13th Recent Advances in Retailing & Services Science Conference, July 9-12, Budapest, Hungary. p. 137 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Deregulation and supplier relations in automotive distribution: A cross-national study

Liljander, V., Semeijn, J., van Riel, A. & Polsa, P., 2006, Liège, Belgium: HEC-Ecole de Gestion de l'Université de Liège. (ULG Cahiers de Recherches/Working Papers ; no. Nr. 2006-0N)

Research output: Book/ReportCommissioned reportProfessional

Does relationship marketing improve customer relationship satisfaction and loyalty?

Persson, P. A. & Liljander, V., 2006, In : International Journal of Bank Marketing. 24, 4, p. 232-251 20 p.

Research output: Contribution to journalArticleScientificpeer-review

115 Citations (Scopus)

Technology readiness and the evaluation and adaption of self-service technologies

Liljander, V., Gillberg, F., Gummerus, J. & van Riel, A., 2006, In : Journal of Retailing and Consumer Services. 13, 3, p. 177-191 15 p.

Research output: Contribution to journalArticleScientificpeer-review

188 Citations (Scopus)
2004

Customer Loyalty to Content-based Web Sites: The Case of an Online Health Care Service

Gummerus, J., Liljander, V., Pura, M. H. & Van Riel, A., 2004, In : Journal of Services Marketing. 18, 2/3, p. 175 186 p.

Research output: Contribution to journalArticleScientificpeer-review

208 Citations (Scopus)
1997

Emotions in service satisfaction

Liljander, V. & Strandvik, T., 1997, In : International Journal of Service Industry Management. 8, 2, p. 148-169 22 p.

Research output: Contribution to journalArticleScientificpeer-review

362 Citations (Scopus)