Research output per year
Research output per year
Personal profile
Education information
Master of Science (Economics and Business Administration), Business Economics, Itä-Suomen Yliopisto, Finland, 2019Fingerprint
Dive into the research topics where Wuraola Falana is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Brand Spillover Effects of Unconventional Innovations
Falana, W., 2024, Helsinki: Hanken School of Economics. 142 p.Research output: Thesis › Doctoral Thesis › Collection of Articles
Open Access -
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, W. O., Aspara, J. & Frösén, J., 06.2024, In: Journal of Business Research. 179, 114674.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile2 Citations (Scopus)