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Best Paper Award, AMA Conference 2014: Summer Marketing Educators' Conference Best Paper Award in Track: Social Responsibility & Sustainability
Aspara, Jaakko (Recipient)
Marketing, Helsinki
Prize
:
Prizes and awards
Description
For paper: "Cause Marketing Effectiveness" (2014), Andrews, M., Aspara, J., Luo, X., Fang, Z.
Andrews, Michelle, Aspara, Jaakko, Fang, Zheng, & Luo, Xueming. "The effectiveness of cause marketing"
Awarded date
2014
Fingerprint
Paper
100%
Marketing
100%
Awards
66%
Effectiveness
66%
Conferences
66%
Social Responsibility
33%
Sustainability
33%
Sustainable Development
33%