Best paper award: Sepp M, Liljander V & Gummerus J: Bloggers' motivations to produce content: A gratifications theory perspective.

Prize: Prizes and awards


Best paper prize at the Academy of Marketing Conference 2011, Liverpool, UK
Degree of recognitionInternational

Prizes and awards

Awarded at event2011 Academy of Marketing Conference
LocationLiverpool, United Kingdom
Period05.07.2011 → 07.07.2011