Best paper award: Sepp M, Liljander V & Gummerus J: Bloggers' motivations to produce content: A gratifications theory perspective.

Prize: Prizes and awards

Description

Best paper prize at the Academy of Marketing Conference 2011, Liverpool, UK
Degree of recognitionInternational

Awarded at event

Event title2011 Academy of Marketing Conference
LocationLiverpool, United Kingdom
Period05.07.2011 → 07.07.2011