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Emerald Award for Excellence 2015
Gummerus, Johanna
(Recipient)
Marketing, Helsinki
Prize
:
Prizes and awards
Description
Highly commended Award winner
Emerald Award for Excellence 2015 for Grönroos, C. and Gummerus, J. (2014), "The service revolution and its marketing implications: service logic vs service-dominant logic", published in Managing Service Quality.
Awarded date
2014
Granting Organisations
Emerald Publishing Limited
Fingerprint
Excellence
100%
Service-dominant Logic
58%
Marketing
44%
Service Quality
37%
Logic
27%
Documents & Links
http://www.emeraldgrouppublishing.com/authors/literati/awards.htm?year=2015