Finalist for the MRS Silver Medal 2023 (Market Research Society)

Prize: Prizes and awards


The finalists for the best paper published by the International Journal of Market Research last year have been announced, recognising academic and practitioner authors with affiliations in the UK as well as Australia, New Zealand and the USA.

Carlos A. Diaz Ruiz’s (University of Auckland, New Zealand) The Insights Industry: Towards a performativity turn in market research explores how ‘market researchers’ have reinvented themselves as ‘insights professionals’ by offering solution services, creating architectures that integrate organic and designed data, making heroes in clients’ organisations and forging performative relationships based on strategic guidance. The paper conceptualises the changes in the research sector through the performativity lens.
Degree of recognitionInternational
Granting OrganisationsMarket Research Society (MRS)