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Jane K. Fenyo Best Student Research Paper Award
Penttinen, Valeria (Recipient)
Marketing, Helsinki
Teaching Lab, Helsinki
Prize
:
Prizes and awards
Description
Recipient of the Jane K. Fenyo Best Student Research Paper Award for the conference paper titled Hey, I’m Taking Over this Account! Leveraging Social Media Takeover in Fostering Parasocial Interaction with Brands
Awarded date
2022
Degree of recognition
International
Granting Organisations
American Marketing Association
Fingerprint
Students
100%
Research
100%
Paper
100%
Awards
100%
Student Research
100%
Conference Papers
50%
Takeover
50%
Parasocial Interaction
50%
Recipient
50%