Jane K. Fenyo Best Student Research Paper Award

  • Penttinen, Valeria (Recipient)

Prize: Prizes and awards

Description

Recipient of the Jane K. Fenyo Best Student Research Paper Award for the conference paper titled Hey, I’m Taking Over this Account! Leveraging Social Media Takeover in Fostering Parasocial Interaction with Brands
Degree of recognitionInternational
Granting OrganisationsAmerican Marketing Association

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