Journal of Business-to-Business Marketing Best Article Award of 2012: Runner-up

  • Nenonen, S. (Recipient)

Prize: Prizes and awards

Description

Storbacka, Kaj & Suvi Nenonen (2012), Competitive arena mapping: market innovation using morphological analysis, Journal of Business-to-Business Marketing, Vol. 19, No. 3, 183-215.
Awarded date2012

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