Project Details
Description
The project explores the shift from product and transaction based business models towards a more specific service-based approach to value creation. On the basis of the new service-dominant logic of marketing the project contributes to theory generation and providers answers to theoretically interesting and relevant questions.
| Status | Finished |
|---|---|
| Effective start/end date | 01.06.2008 → 30.07.2010 |
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