Aapo –Asiakasarvopohjainen liiketoiminta

Project: Externally funded project

Project Details


The project explores the shift from product and transaction based business models towards a more specific service-based approach to value creation. On the basis of the new service-dominant logic of marketing the project contributes to theory generation and providers answers to theoretically interesting and relevant questions.
Effective start/end date01.06.200830.07.2010