Project Details
Description
The aim of this study is to design a framework for retailing banks to actively put Word of Mouth communication into practice within marketing. A deeper understanding of the WOM process is essential in order to affect WOM in a way which is positive for the retailing banks.
| Status | Finished |
|---|---|
| Effective start/end date | 01.08.1999 → 31.07.2004 |
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.