The corporate strategy that seeks market-based solutions to the dual problem of global poverty and environmental degradation while preserving corporate interests in profitability has gained significant attention in the recent past. Critiques of the base-of-the-pyramid (BoP) strategy have questioned the motives of multinational corporations how they have adopted this strategy in the context of new market development and exploitation of the poor. Some have also criticized the BoP strategy for lacking clear tactical approaches to facilitate implementation. We propose a perspective directly addresses the income generation problem that has inhibited poverty alleviation in earlier development efforts. The perspective also provides new impetus for research in the topic area and extends existing understanding of BoP strategies toward mitigating the income gap that perpetuates global poverty.
|Effective start/end date||01.08.2008 → 01.08.2014|