COMPARING RELATIONSHIP MARKETING WITH THE NETWORK APPROACH

  • Owusu, Richard (Project manager, academic)

Project: Externally funded project

Project Details

Description

The study focuses on the similarities and differences between Relationship Marketing and the Network Approach and their contributions to the development of a new marketing paradigm focusing on relationships, instead of just transactions. It therefore touches also on the content of the new relationship-based marketing paradigm and the two approaches.
StatusFinished
Effective start/end date01.01.199631.12.2000