Project Details
Description
The study focuses on the similarities and differences between Relationship Marketing and the Network Approach and their contributions to the development of a new marketing paradigm focusing on relationships, instead of just transactions. It therefore touches also on the content of the new relationship-based marketing paradigm and the two approaches.
| Status | Finished |
|---|---|
| Effective start/end date | 01.01.1996 → 31.12.2000 |
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