CRITICAL INCIDENTS IN BUSINESS RELATIONSHIPS

Project: Externally funded project

Project Details

Description

This project outlines the usefulness of critical incidents in both research and practice concerning business relationships. It represents a new view in two respects. Critical incidents are considered, firstly, from a relationship perspective rather than from a limited short-term episode perspective and, secondly, from a dyadic view instead of only a customer's point of view.
StatusFinished
Effective start/end date01.01.199731.12.2000