Project Details
Description
This project outlines the usefulness of critical incidents in both research and practice concerning business relationships. It represents a new view in two respects. Critical incidents are considered, firstly, from a relationship perspective rather than from a limited short-term episode perspective and, secondly, from a dyadic view instead of only a customer's point of view.
Status | Finished |
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Effective start/end date | 01.01.1997 → 31.12.2000 |