Customer Commitment to E-Services

Project: Externally funded project

Project Details

Description

There are so far only a few studies on e-sevices in general and e-loyalty in particular. Recently, the importance of e-loyalty has been highlighted since it is suggested to be one of the key determinants of company profitability. Understanding what the antecedents of e-loyalty are, i.e. identifying what makes customers loyal is thus crucial.
StatusFinished
Effective start/end date01.01.200201.02.2006

Research Output

E-services as resources in customer value creation: A service logic approach

Gummerus, J., 2010, In : Managing Service Quality. 20, 5, p. 425-439 15 p.

Research output: Contribution to journalArticleScientificpeer-review

22 Citations (Scopus)

Customer Loyalty to Content-based Web Sites: The Case of an Online Health Care Service

Gummerus, J., Liljander, V., Pura, M. H. & Van Riel, A., 2004, In : Journal of Services Marketing. 18, 2/3, p. 175 186 p.

Research output: Contribution to journalArticleScientificpeer-review

214 Citations (Scopus)