Customer Commitment to E-Services

Project: Externally funded project

Project Details


There are so far only a few studies on e-sevices in general and e-loyalty in particular. Recently, the importance of e-loyalty has been highlighted since it is suggested to be one of the key determinants of company profitability. Understanding what the antecedents of e-loyalty are, i.e. identifying what makes customers loyal is thus crucial.
Effective start/end date01.01.200201.02.2006


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