Research output per year
Research output per year
Project Details
Description
There are so far only a few studies on e-sevices in general and e-loyalty in particular. Recently, the importance of e-loyalty has been highlighted since it is suggested to be one of the key determinants of company profitability. Understanding what the antecedents of e-loyalty are, i.e. identifying what makes customers loyal is thus crucial.
| Status | Finished |
|---|---|
| Effective start/end date | 01.01.2002 → 01.02.2006 |
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Research output
- 2 Article
-
E-services as resources in customer value creation: A service logic approach
Gummerus, J., 2010, In: Managing Service Quality. 20, 5, p. 425-439 15 p.Research output: Contribution to journal › Article › Scientific › peer-review
27 Citations (Scopus) -
Customer Loyalty to Content-based Web Sites: The Case of an Online Health Care Service
Gummerus, J., Liljander, V., Pura, M. H. & Van Riel, A., 2004, In: Journal of Services Marketing. 18, 2/3, p. 175 186 p.Research output: Contribution to journal › Article › Scientific › peer-review
280 Citations (Scopus)