Exploring Consumers' Past Eating Experiences

  • Kauppinen-Räisänen, Hannele (Project manager, academic)
  • Gummerus, Johanna (Project participant)

Project: Other project

Project Details


This project investigates consumers' past eating-related experiences with the help of focus group interviews. The study explores both themes and characteristics of past experiences which are typically seen as influencing also future behavior. The project also aims at proving managers information on how to utilize information on past consumer experiences in segmentation and marketing.
Effective start/end date11.01.201009.01.2011