Impact of Change of Power to the Structure of teh Distribution Network in the People's Republic of China

Project: Externally funded project

Project Details

Description

The study will research marketing channels power and its influence on channels structure in two cities in China, in Guilin and Tianjin. In addition also exchange of favours and contractual agreements will be investigated between retailers and their suppliers.
StatusFinished
Effective start/end date01.01.199901.01.2000