Impact of Corporate Culture on Service Quality

Project: Externally funded project

Project Details

Description

The study investigates the link between corporate culture and a company's service quality. Corporate culture (or image) is a widely studied concept in management litterature but very few researchers have used it to study corporate culture's influence on marketing operations. This study aims to fill that gap.
StatusFinished
Effective start/end date01.01.200401.01.2007