Project Details
Description
The study investigates the link between corporate culture and a company's service quality. Corporate culture (or image) is a widely studied concept in management litterature but very few researchers have used it to study corporate culture's influence on marketing operations. This study aims to fill that gap.
| Status | Finished |
|---|---|
| Effective start/end date | 01.01.2004 → 01.01.2007 |
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