Research output per year
Research output per year
Project Details
| Status | Active |
|---|---|
| Effective start/end date | 01.12.2012 → … |
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
Research output
- 4 Article
-
Unconventional luxury brand collaborations: A new form of luxury consumption among young adults in China
Diaz Ruiz, C. & Cruz, A. G. B., 24.05.2023, In: International Marketing Review. 40, 7, p. 1-21Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile6 Citations (Scopus) -
Unconventional luxury brand collaborations are everywhere. What is the appeal?
Diaz Ruiz, C. & Cruz, A., 07.08.2023, In: The Conversation. 2023Research output: Contribution to journal › Article › General public
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Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes
Diaz Ruiz, C. A., Penaloza, L. & Holmqvist, J., 2020, In: European Journal of Marketing. 54, 5, p. 999-1024 26 p.Research output: Contribution to journal › Article › Scientific › peer-review
29 Citations (Scopus)
Activities
- 1 Organisation of / participation in conferences, workshops, courses, seminars
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EMAC Annual Conference 2023
Diaz Ruiz, C. A. (Speaker: Presenter) & Cruz, A. (Speaker: Presenter)
25.05.2023Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
Press/Media
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Unconventional luxury brand collaborations are everywhere. What is the appeal?
07.08.2023
1 Media contribution
Press/Media: Press / Media