Market Representations

Research output

Research output per year 2011 2012 2013 2014 2017 2022

• 7 Article
• 4 Conference contribution
• 1 Doctoral Thesis

Research output per year

Research output per year

Search results

• 2013

  Market representations in industrial marketing: An experimental investigation

  Diaz Ruiz, C. & Kowalkowski, C., 2013, Proceedings of the 29th IMP Conference. Atlanta

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

  • Investigation 100%
  • Industrial Marketing 100%
  • Market 100%
  • Business-to-Business Marketing 100%
  • Service Industries 25%
• 2012

  Implications of Market Practices in Market Orientation

  Diaz Ruiz, C. A., 28.05.2012, Proceedings of the 41th EMAC Conference: Marketing to citizens: Going beyond customers and consumers. Rita, P. (ed.). Lisbon, Portugal: ISCTE Business School, p. 360-361 2 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

  • Market Orientation 100%
  • Market 100%
  • Interest 25%
  • Understanding 25%
  • Stakeholders 12%

• Organizing markets through representations in Market Research

  Diaz Ruiz, C. A., 04.07.2012, Marketing: catching the technology wave: Academy of Marketing Conference 2-5 July 2012. Hulbert, B. & Harrigan, P. (eds.). Southampton Management School, p. 32 1 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

  • Market 100%
  • Objectification 14%
  • Stakeholder 11%
• 2011

  Reframing Market Configuations: Marketing in Market Scripting

  Diaz Ruiz, C. A., 07.07.2011, Academy of Marketing 2011: Doctoral Colloquium Proceedings. Warnaby, G. (ed.). Liverpool: AM - Academy of Marketing, p. 21 1 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

  File