MARKETING OF PRIVATE HEALTH CARE SERVICES

  • Hedvall, Maj-Britt (Project manager, academic)

Project: Externally funded project

Project Details

Description

Private health care providers face a variety of marketing problems when competition increases. The aim of the study is to investigate how Finnish private health care providers market their services. We focus especially on how different professions within the private health care sector manage and allocate marketing resources in changing competitive environments.
StatusFinished
Effective start/end date01.05.199831.08.2000