This project expands the scope on quality, embracing the whole relationship as the foundation of a company's competitiveness. Pertaining to a business relationship setting and taking the perceptions of both companies into account, the study develops a new framework for perceived relationship quality. It uses different sources of insights into quality and the nature of business relationships combined with dyadic empirical findings from a case study.
|Effective start/end date||01.08.1994 → 05.12.1997|
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