PERCEIVED QUALITY IN BUSINESS RELATIONSHIPS

Project: Externally funded project

Project Details

Description

This project expands the scope on quality, embracing the whole relationship as the foundation of a company's competitiveness. Pertaining to a business relationship setting and taking the perceptions of both companies into account, the study develops a new framework for perceived relationship quality. It uses different sources of insights into quality and the nature of business relationships combined with dyadic empirical findings from a case study.
StatusFinished
Effective start/end date01.08.199405.12.1997