Relationship Value in a Technology-based context

  • Heinonen, Kristina (Project manager, academic)
  • Sääksjärvi, Maria Caroliina (Project participant)
  • Vihtkari, Tiina (Project participant)

Project: Externally funded project

Project Details

Description

This project explores the creation and enhancement of relationship value and examines customer perceptions of technology-based interactions. The focus is on interactive technology such as internet and mobile phones from a customer perspective.
StatusFinished
Effective start/end date01.01.200231.12.2003