RePack- Consumer adoption of green packaging in e-tailing

Project: Other project

Project Details

Description

A study on consumer choice of a green, reusable packaging option in e-tailing. The planning, implementation and analysis of a quantitative survey among a large Finnish online retailer's Repack users and other customers regarding their attitudes and purchase intentions.
StatusFinished
Effective start/end date01.01.201401.09.2014