Sales management in business-to-business services

Project: Externally funded project

Project Details

Description

Joint research project together with Prof. Bo Edvardsson from Karlstad University and business-to-business service companies in Finland and Sweden. The project focuses on different aspects of service orientation in professional service relationships and manufacturing companies.
StatusFinished
Effective start/end date01.01.200631.12.2008

Research Output

  • 3 Conference contribution
  • 1 Commissioned report
  • 1 Article

Customer Needing - A Contrast to the Seller-Based Offering

Strandvik, T., Holmlund, M. & Edvardsson, B., 2009, Conference proceedings of Center for Business and Industrial Marketing (CBIM ) Academic Workshop, January 16 – 19, 2009, Atlanta, Georgia, USA. Atlanta

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Customer Needing

Strandvik, T., Holmlund, M. & Edvardsson, B., 2008, Helsinki: Swedish School of Economics and Business Administration. 14 p. (Swedish School of Economics and Business Administration. Working Papers; no. 536)

Research output: Book/ReportCommissioned reportProfessional

From the Seller’s Offering to the Customer’s Needing in a Business-to-Business Setting

Strandvik, T., Holmlund, M. & Edvardsson, B., 2008, 24rd Annual IMP Conference, Sept 4-6, 2008. Waluszewski, A. & Baraldi, E. (eds.).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review