Social in-game mechanics: effect on player journey, purchases and likelihood to become a promotor

  • Mickelsson, Karl-Jacob (Project participant)
  • Pura, Minna (Project participant)

Project: Externally funded project

Project Details

Description

A data set granted by Wharton University containing information about how gamers have used a major sports game will be analysed for the effects of social in-game mechanics on player journey, purchases and likelihood to become a promotor.
StatusFinished
Effective start/end date01.07.201630.06.2017

Funding

  • Liikesivistysrahasto: €30,000.00