Strategic change within a franchise context

  • West, Björn Ove (Project manager, academic)

Project: Externally funded project

Project Details


A change in a corporation's strategy is usually based on interpretation of signals in the external as in the internal surroundings. To be able to define on which of the multiple signals the corporation should react, would be of outmost value in the strategic planning process. The setting for this research is in a franchise context.
Effective start/end date01.10.199831.12.2004