Strategic sales process adaptation (title reformulated in Dec. 2010)

  • Viio, Paul (Project manager, academic)

Project: Externally funded project

Project Details


Purpose: Developing a framework for strategic adaptation of the sales process in a business-to-business context. Aim: Improve relationship orientation of the sales process through adaptation and portfolio approach.
Effective start/end date15.11.200701.09.2011


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