Project Details
Description
Purpose: Developing a framework for strategic adaptation of the sales process in a business-to-business context. Aim: Improve relationship orientation of the sales process through adaptation and portfolio approach.
Status | Finished |
---|---|
Effective start/end date | 15.11.2007 → 01.09.2011 |
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.