THE NATURE AND CHANGE OF BONDS IN BUSINESS RELATIONSHIPS

  • Wendelin, Robert, (Project manager, academic)

Project: Externally funded project

Project Details

Description

The purpose of the project is to study the nature and change of bonds in business to business relationships. By studying how co-operation between suppliers and customers function it will be possible to find out what kind of bonds that exist between the companies and how these bonds affect the stability of the co-operation. How do bonds tie a supplier and a customer together in an industrial relationship? How do the bonds that exist between the companies make it more difficult for the customer or supplier to end the relationship? The study is limited to focus on bonds between industrial firms in the truck producing industry.
StatusFinished
Effective start/end date01.08.199801.08.2003