THE POSSIBLE THREATS OF MARKETING BY NEW MEDIA - IS THE CONSUMER PROTECTION IN DANGER ?

  • Enkvist, Joachim (Project manager, academic)

Project: Externally funded project

Project Details

Description

The purpose of this project is to see whether marketing through modern media as mobile phones, Internet and telemarketing is imposing threats to the consumer rights. Three principles will form the basis for this discussion. These principles concern proposed specifications of the Finnish consumer protection law and this will also make an important issue in this report.
StatusFinished
Effective start/end date01.11.199830.09.1999