UNDERSTANDING THE EMPOWERED CUSTOMER IN RELATIONAL CONTEXTS

Project: Externally funded project

Project Details

Description

The project focuses on the analysis of the functions and processes of communication between the customer and the company. Meaning creation is studied in customer relationships as a mutual learning process to build connectedness between the parties through interactive processes. New understanding of relationship communication and new analytical tools are aimed at in this project. Part of the Liike Research Programme of the Academy of Finland
StatusFinished
Effective start/end date01.05.200131.12.2003