| Original language | English |
|---|---|
| Peer-reviewed scientific journal | Marketing Intelligence & Planning |
| Volume | 23 |
| Issue number | 1 |
| Pages (from-to) | 58-76 |
| Number of pages | 19 |
| Publication status | Published - 2005 |
| MoE publication type | A1 Journal article - refereed |
Keywords
- 512 Business and Management