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• What Motivates Employees to Live up to Value Promises: An Employee Discourse

  Liewendahl, H. E., 2014, Helsinki: Hanken School of Economics. 252 p.

  Research output: Thesis › Doctoral Thesis › Monograph

• Employee Motivation for Corporate Brand Promise Alignment

  Liewendahl, H. & Rindell, A., 2016, Proceedings of 11th Global Brand Conference: Brands that do Good.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Viltkött direkt från jägarna? Riistanlihaa suoraan metsästäjältä? Kartläggning av flaskhalsar i inköpsprocessen i HoReCa sektorn i Finland

  Translated title of the contribution: Game meat directly from the hunters?: Studying the bottle necks of the purchasing process in the HoReCa sektor in Finland Pura, M., Liewendahl, H. & Fred, M., 2019, Vasa: Yrkeshögskolan Novia. 30 p. (Serie R: Rapporter; no. 4/2019)

  Research output: Book/Report › Commissioned report

  Open Access

  File

• Sustainable Digital Food Trails: From the Woods to My Plate

  Liewendahl, H. & Pura, M., 20.06.2019, Management and sustainability: creating shared value in the digital era: Extended Abstract. Sapienza University of Rome, June 20-21, 2019.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

  Open Access

• Service Design-inspired Internal Marketing for Employee Alignment with Promises

  Heinonen, K., Grönroos, C. & Liewendahl, H., 06.06.2024, 13th AMA Servsig Conference . Kedge Business School, Bordeaux

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Bottom-up branding of sustainable food

  Pura, M. & Liewendahl, H., 2020, Branding in a Time of Radical Transformation.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Co-worker oriented alignment with value propositions : The CO-VAL mode

  Liewendahl, H., Heinonen, K. & Stigzelius, T., 2023, Helsinki: Hanken School of Economics. 55 p. (Meddelanden - Working papers; no. 569)

  Research output: Book/Report › Commissioned report

  Open Access

• Employee alignment with conscientious brand promises: Exploring participatory mechanisms of brand promise co-creation

  Liewendahl, H., Sarasvuo, S., Heinonen, K., Grönroos, C. & Stigzelius, T., 2025, (Accepted/In press) In: Journal of Brand Management.

  Research output: Contribution to journal › Article › Scientific › peer-review

• Frontline employees’ motivation to align with value propositions

  Liewendahl, H. & Heinonen, K., 13.02.2020, In: Journal of Business & Industrial Marketing. 35, 3, p. 420-436 17 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File
  14 Citations (Scopus)

• Foundations and manifestations of customer-to-customer value creation

  Heinonen, K., Jaakkola, E. & Neganova, I., 09.06.2015, Service dominant logic.: Network and systems theory and service science. Gummesson, E., Mele, C. & Polese, F. (eds.). Naples, p. 58-58 1 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

  File