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• On defining marketing: finding a new roadmap for marketing

  Grönroos, C., 2006, In: Marketing Theory. 6, 4, p. 395-417 23 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  170 Citations (Scopus)

• Marketing otnoshenij: Diapazon strategij (Relationship marketing: strategic range)

  Grönroos, C., 2006, In: Marketing Uslug. 8, 4, p. 262-267 6 p.

  Research output: Contribution to journal › Article › Scientific

• Legends in Marketing: Christian Grönroos: Volume 6: Marketing Theory

  Sheth, J. N. (ed.), Brodie, R. J. (ed.) & Grönroos, C. (ed.), 2013, Thousand Oaks: Sage publications.

  Research output: Book/Report › Anthology › Scientific › peer-review

• Legends in Marketing: Christian Grönroos: Volume 1: Service Marketing

  Sheth, J. N. (ed.), Fisk, R. P. (ed.) & Grönroos, C. (ed.), 2013, Thousand Oaks: Sage publications.

  Research output: Book/Report › Anthology › Scientific › peer-review

• The Effects of Social Media Marketing on Marketing Thinking in SMTEs

  Björk, P., 2019, 54th Tourist Research Center (TRC) Meeting, Palma De Mallorca.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Marketing as promise management: regaining customer management for marketing

  Grönroos, C., 2009, In: Journal of Business & Industrial Marketing. 24, 5/6, p. 351-359 9 p.

  Research output: Contribution to journal › Article › Scientific › peer-review
  125 Citations (Scopus)

• Legends in Marketing: Christian Grönroos: Volume 5: Relationship Marketing

  Sheth, J. N. (ed.), Ballantyne, D. (ed.) & Grönroos, C. (ed.), 2013, Thousand Oaks: Sage publications.

  Research output: Book/Report › Anthology › Scientific › peer-review

• Legends in Marketing: Christian Grönroos: Volume 7: Marketing Communication

  Sheth, J. N. (ed.), Schultz, D. E. (ed.) & Grönroos, C. (ed.), 2013, Thousand Oaks: Sage publications.

  Research output: Book/Report › Anthology › Scientific › peer-review

• The making of marketing decisions in modern marketing environments

  Nordin, F. & Ravald, A., 28.03.2023, In: Journal of Business Research. 162, July, 113872.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File
  8 Citations (Scopus)

• Visitor attraction marketing and tourism destination branding - implications for marketing practices

  Björk, P. & Weidenfeld, A., 2016, 21st International Conference on Corporate and Marketing Communications: Integrated Communications and Branding Past, Present, Future: Proceedings Book. Middlesex University

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• The Effect of Social Media Marketing Implementation on Marketing Practices in SMTEs

  Virtanen, H. & Björk, P., 2018, 27th Nordic Symposium on Tourism and Hospitality Research, Alta, Norway.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Marketing: Gerenciamento e servicos

  Grönroos, C., 2009, Rio de Janeiro: Elsevier Editora. 440 p.

  Research output: Book/Report › Book › Professional

• Reflecting on the past decade of Marketing: Taking stock on Green Marketing literature.

  Prasanna Venkatesan, S. R., 2013, 16th Biennial Academy of Marketing Science, 2013 - World Marketing Congress, Melbourne.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Visitor attraction marketing and tourism destination branding: implications for marketing practice

  Björk, P. & Weidenfeld, A., 2016, Visitor Attractions and Events: Location and Linkages. Weidenfeld, A., Butler, R. & Williams, A. M. (eds.). London, New York: Routledge, p. 208-225 18 p. (Routledge Advances in Event Research Series).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

• Business marketing: Managing value creation

  Kindström, D., Kowalkowski, C. & Parment, A., 2021, Lund: Studentlitteratur. 248 p.

  Research output: Book/Report › Book › Professional

• Consumer responsiveness to mobile marketing

  Heinonen, K. & Strandvik, T., 2006, ICMB M-business 2006. Copenhagen

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

• Interpretation of service marketing concepts

  Kauppinen-Räisänen, H., Grönroos, C. & Gummerus, J., 2007, Helsinki: Swedish School of Economics and Business Administration. 34 p. (Swedish School of Economics and Business Administration. Working Papers; no. 530)

  Research output: Book/Report › Commissioned report

• Relationship marketing as promise management

  Grönroos, C., 2010, The SAGE Handbook of Marketing Theory. Maclaran, P., Saren, M., Stern, B. & Tadajewski, M. (eds.). Thousand: Sage publications, p. 397-412 16 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

• Rethinking marketing communication: From integrated marketing communication to relationship communication

  Finne, Å. & Grönroos, C., 2009, In: Journal of Marketing Communications. 15, 2-3, p. 179-193 17 p.

  Research output: Contribution to journal › Article › Scientific › peer-review
  87 Citations (Scopus)

• Exploring Marketing in Micro Firms

  Wägar, K., Björk, P., Ravald, A. & West, B. O., 2007, Helsinki: Swedish School of Economics and Business Administration. ( Swedish School of Economics and Business Administration. Working papers; no. 531)

  Research output: Book/Report › Commissioned report

• Managerial Sensemaking in Business Marketing

  Strandvik, T. & Holmlund, M., 2015, The Nordic School: Service Marketing and Management for the Future. Gummerus, J. & von Koskull, C. (eds.). Helsinki: Hanken School of Economics, p. 295-307 13 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

  Open Access

• Reframing Market Configuations: Marketing in Market Scripting

  Diaz Ruiz, C. A., 07.07.2011, Academy of Marketing 2011: Doctoral Colloquium Proceedings. Warnaby, G. (ed.). Liverpool: AM - Academy of Marketing, p. 21 1 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

  File

• Stepwise digitalization in marketing education

  Norrgrann, A., 2017, PedaForum 2017. University of Vaasa

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

• Consumer responsiveness to mobile marketing

  Heinonen, K. & Strandvik, T., 2006, Helsinki: Swedish School of Economics and Business Administration. 21 p. (Swedish School of Economics and Business Administration. Working Papers; no. 518)

  Research output: Book/Report › Commissioned report

• Adopting a service logic for marketing

  Grönroos, C., 2006, In: Marketing Theory. 6, 3, p. 317-333 17 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  545 Citations (Scopus)

• Marketing-as-practice: A framework and research agenda for value-creating marketing activity

  Skålén, P., Cova, B., Gummerus, J. & Sihvonen, A., 07.09.2022, In: Marketing Theory.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File
  10 Citations (Scopus)

• Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds

  Saren, M., Harwood, T., Ward, J. & Venkatesh, A., 2013, In: Journal of Marketing Management. 29, 13-14, p. 1435-1442

  Research output: Contribution to journal › Article › Scientific › peer-review
  17 Citations (Scopus)

• An Interdisciplinary View of Marketing Ethics

  Mahr, D., Caic, M. & Odekerken-Schröder, G., 2021, The Sage Handbook of Marketing Ethics. Eagle, L., Dahl, S., De Pelsmacker, P. & Taylor, C. R. (eds.). London: Sage publications, p. 58-73

  Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia / dictionary › Scientific › peer-review

  Open Access

  File

• Legends in Marketing: Christian Grönroos: Volume 8: Internal Marketing, Research Approach, and Other Works

  Sheth, J. N. (ed.), Lindqvist, L-J. (ed.) & Grönroos, C. (ed.), 2013, Thousand Oaks: Sage publications.

  Research output: Book/Report › Anthology › Scientific › peer-review

• Regulatory focus and relationship marketing success

  Sääksjärvi, M. C. & Gummerus, J., 2005, Proceedings of the AMA Winter Educators' Conference: Marketing Theory and Applications. Seiders, K. & Voss, G. B. (eds.). Vol. 16. p. 262-267 6 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Visitor attraction marketing, a holistic approach

  Björk, P., 30.09.2016, 25th Nordic Symposium on Tourism and Hospitality research.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• The Power(/Knowledge) of Marketing

  Fougère, M. & Skålén, P., 2007, Critical Management Studies 2007 Conference Proceedings. Waikato

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

• The governmentality of marketing discourse

  Skålén, P., Fellesson, M. & Fougère, M., 2006, In: Scandinavian Journal of Management. 22, 4, p. 275-291 16 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File
  55 Citations (Scopus)

• Consumer responsiveness to mobile marketing

  Heinonen, K. & Strandvik, T., 2007, In: International Journal of Mobile Communications. 6, 5, p. 603-617 14 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  41 Citations (Scopus)

• Marketing Discourse: A critical perspective

  Skålén, P., Fougère, M. & Fellesson, M., 2008, London: Routledge. 208 p.

  Research output: Book/Report › Book › Scientific › peer-review

• Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications

  Grönroos, C. & Ravald, A., 2009, Helsinki: Hanken School of Economics. 37 p. (Hanken School of Economics Working Papers; no. 542)

  Research output: Book/Report › Commissioned report

• International entrepreneurial marketing strategies of MNCs: Bricolage as practiced by marketing managers

  Yang, M., 10.2018, In: International Business Review. 27, 5, p. 1045-1056 12 p.

  Research output: Contribution to journal › Article › Scientific › peer-review
  50 Citations (Scopus)

• Lessons learned about marketing in micro firms

  Björk, P., Ravald, A. & Wägar, K., 2007, 19th Nordic Academy of Management Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

• Business marketing: A Nordic School perspective

  Kowalkowski, C., 2015, The Nordic School: Service Marketing and Management for the Future. Gummerus, J. & von Koskull, C. (eds.). Helsinki: Hanken School of Economics, p. 55-67 13 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

  Open Access

• A future research agenda on export marketing and international marketing themes: A Delphi approach

  Coudounaris, D., 26.01.2023, In: International Journal of Export Marketing. 5, 2, p. 229-260 32 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

• Um modelo de qualidade de servicio e suas implicacoes o marketing (A service quality odel and its marketing implications)

  Grönroos, C., 2006, In: Revista de Administracao de Empresas. 46, 4, p. 88-95 8 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

• Gamification from the perspective of service marketing

  Huotari, K. J. E. & Hamari, J., 2011, CHI 2011.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• What Can a Service Logic Offer Marketing Theory?

  Grönroos, C., 2006, The Service-Dominant Logic of Marketing. Lusch, R. F. & Vargo, S. L. (eds.). Armonk: M.E. Sharpe, p. 354-364 11 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

• Market representations in industrial marketing: An experimental investigation

  Diaz Ruiz, C. & Kowalkowski, C., 2013, Proceedings of the 29th IMP Conference. Atlanta

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Responsible markets and marketing

  Frig, M-M., Polsa, P. & Heliskoski, J. H., 2022, Transformative Action for Sustainable Outcomes: Responsible Organising. Sandberg, M. & Tienari, J. (eds.). Abingdon, Oxon: Routledge, 7 p. (Routledge advances in sociology; no. 343).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

• Social Media in service management and marketing

  Gummerus, J., 2015, Service Management and Marketing: Managing the Service Profit Logic. Grönroos, C. (ed.). 4th ed. ed. Chichester: John Wiley & Sons, p. 357-372

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

• Service Reflections: Service Marketing Comes of Age

  Grönroos, C., 2000, Handbook of Services Marketing & Management. Swartz, T. A. & Iacobucci, D. (eds.). Thousand Oaks, CA: Sage publications, p. 13-16 4 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

• Editorial overview: Health care management and marketing

  Polsa, P. & Spens, K., 2010, In: Management Research Review. 33, 2

  Research output: Contribution to journal › Article › Scientific › peer-review

• International entrepreneurial marketing: Decision making in international business

  Yang, M., 15.11.2017, Vaasa: University of Vaasa. 196 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

• Marketing and Neo-Liberal Governmentality at the BoP

  Bonsu, S. & Polsa, P., 2010, Beyond Global Markets 11th ISMD International Conference, January 5, 2010 – January 8, 2010. Sorensen, O., Kuada, J., van Nam, N. & Zwick, D. (eds.). Hanoi, p. 122-123 2 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review