A conceptualization of involuntary customers and its effects on service systems

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationMacromarketing Conference 2024
Publication date2024
Publication statusPublished - 2024
MoE publication typeA4 Article in conference proceedings
EventMacromarketing Conference 2024 - University of Helsinki and Hanken School of Economics, Helsinki
Duration: 17.06.202420.06.2024
https://www.helsinki.fi/en/conferences/macromarketing-conference-2024

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