Original language | English |
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Title of host publication | Macromarketing Conference 2024 |
Publication date | 2024 |
Publication status | Published - 2024 |
MoE publication type | A4 Article in conference proceedings |
Event | Macromarketing Conference 2024 - University of Helsinki and Hanken School of Economics, Helsinki Duration: 17.06.2024 → 20.06.2024 https://www.helsinki.fi/en/conferences/macromarketing-conference-2024 |
A conceptualization of involuntary customers and its effects on service systems
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review