A customer dominant (CDL) perspective on customer relationships and relationship marketing

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationRelationship Marketing: Back to the Roots and into the Future : Proceedings from the ICRM 2015
EditorsJohanna Gummerus
PublisherHanken School of Economics
Publication date2015
ISBN (Electronic)978-952-232-289-0
Publication statusPublished - 2015
MoE publication typeA4 Article in conference proceedings
Event23rd International Colloquium on Relationship Marketing ICRM 2015 - Helsinki, Helsinki, Finland
Duration: 15.09.201517.09.2015
Conference number: 23

Keywords

  • 512 Business and Management

Cite this

Strandvik, T., & Heinonen, K. (2015). A customer dominant (CDL) perspective on customer relationships and relationship marketing. In J. Gummerus (Ed.), Relationship Marketing: Back to the Roots and into the Future: Proceedings from the ICRM 2015 Hanken School of Economics.