A customer dominant logic of service

Kristina Heinonen, Tore Strandvik, Karl-Jacob Mickelsson, Bo Edvardsson, Erik Sundström, Per Andersson

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationQUIS 11: Moving Forward with Service Quality
EditorsBernd Stauss, Stephen W. Brown, Bo Edvardsson, Robert Johnston
Number of pages10
Place of PublicationWolfsburg
Publication date2009
ISBN (Print)978-3-00-027342-1
Publication statusPublished - 2009
MoE publication typeB3 Article in conference proceedings

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