A customer dominant logic of service

Kristina Heinonen, Tore Strandvik, Karl-Jacob Mickelsson, Bo Edvardsson, Erik Sundström, Per Andersson

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationQUIS 11: Moving Forward with Service Quality
EditorsBernd Stauss, Stephen W. Brown, Bo Edvardsson, Robert Johnston
Number of pages10
Place of PublicationWolfsburg
Publication date2009
Pages206-215
ISBN (Print)978-3-00-027342-1
Publication statusPublished - 2009
MoE publication typeB3 Article in conference proceedings

Cite this

Heinonen, K., Strandvik, T., Mickelsson, K-J., Edvardsson, B., Sundström, E., & Andersson, P. (2009). A customer dominant logic of service. In B. Stauss, S. W. Brown, B. Edvardsson, & R. Johnston (Eds.), QUIS 11: Moving Forward with Service Quality (pp. 206-215). Wolfsburg.