A Customer Unit Perspective on Value Co-Creation

Johanna Arantola-Hattab

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAMA SERVSIG: Innovative Service Perspectives
EditorsJacob Mickelsson, Anu Helkkula
Publication date2012
ISBN (Print)978-952-232-170-1
Publication statusPublished - 2012
MoE publication typeA4 Article in conference proceedings
Event2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland
Duration: 07.06.201209.06.2012
Conference number: 7

Keywords

  • 512 Business and Management

Cite this

Arantola-Hattab, J. (2012). A Customer Unit Perspective on Value Co-Creation. In J. Mickelsson, & A. Helkkula (Eds.), AMA SERVSIG: Innovative Service Perspectives