A Customer Unit Perspective on Value Co-Creation

Johanna  Arantola-Hattab

A Customer Unit Perspective on Value Co-Creation

Johanna Arantola-Hattab

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	AMA SERVSIG: Innovative Service Perspectives
Editors	Jacob Mickelsson, Anu Helkkula
Publication date	2012
ISBN (Print)	978-952-232-170-1
Publication status	Published - 2012
MoE publication type	A4 Article in conference proceedings
Event	2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland Duration: 07.06.2012 → 09.06.2012 Conference number: 7

Keywords

512 Business and Management

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title = "A Customer Unit Perspective on Value Co-Creation",

keywords = "512 Business and Management",

author = "Johanna Arantola-Hattab",

note = " Volume: Proceeding volume: ; 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 07-06-2012 Through 09-06-2012",

year = "2012",

language = "English",

isbn = "978-952-232-170-1",

editor = "Jacob Mickelsson and Helkkula, {Anu }",

booktitle = "AMA SERVSIG: Innovative Service Perspectives",

}

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N1 - Conference code: 7

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M3 - Conference contribution

SN - 978-952-232-170-1

BT - AMA SERVSIG: Innovative Service Perspectives

A2 - Mickelsson, Jacob

A2 - Helkkula, Anu

T2 - 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Y2 - 7 June 2012 through 9 June 2012

ER -