A Dynamic Communication Model: A Tool in Relationship Communication

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationIntegrated Marketing Communication - Concepts and Cases
EditorsP.S. Gopapakrishnan
Number of pages23
Place of PublicationIndia
PublisherICFAI University Press
Publication date2008
Edition1
Pages102-125
ISBN (Print)81-314-1399-3
Publication statusPublished - 2008
MoE publication typeB2 Book chapter

Cite this

Finne, Å., & Grönroos, C. (2008). A Dynamic Communication Model: A Tool in Relationship Communication. In P. S. Gopapakrishnan (Ed.), Integrated Marketing Communication - Concepts and Cases (1 ed., pp. 102-125). ICFAI University Press.