| Original language | English |
|---|---|
| Title of host publication | Integrated Marketing Communication - Concepts and Cases |
| Editors | P.S. Gopapakrishnan |
| Number of pages | 23 |
| Place of Publication | India |
| Publisher | ICFAI University Press |
| Publication date | 2008 |
| Edition | 1 |
| Pages | 102-125 |
| ISBN (Print) | 81-314-1399-3 |
| Publication status | Published - 2008 |
| MoE publication type | B2 Book chapter |
A Dynamic Communication Model: A Tool in Relationship Communication
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific