A Dynamic Communication Model: A Tool in Relationship Communication

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationIntegrated Marketing Communication - Concepts and Cases
EditorsP.S. Gopapakrishnan
Number of pages23
Place of PublicationIndia
PublisherICFAI University Press
Publication date2008
ISBN (Print)81-314-1399-3
Publication statusPublished - 2008
MoE publication typeB2 Book chapter

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