A Framework for Understanding the Nature and Change of Bonds in Business Relationships: Cases from the Truck Producing Industry

Robert Wendelin

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationProceedings of the AMA Winter Educators Conference, Creating Value through Marketing Experiences and Interactive Partnerships
Publication date2007
Publication statusPublished - 2007
MoE publication typeB3 Article in conference proceedings

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