A Framework for Understanding the Nature and Change of Bonds in Business Relationships: Cases from the Truck Producing Industry

Robert Wendelin

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	Proceedings of the AMA Winter Educators Conference, Creating Value through Marketing Experiences and Interactive Partnerships
Publication date	2007
Publication status	Published - 2007
MoE publication type	B3 Article in conference proceedings

OpenUrl availability

@inproceedings{08e5281aeafe40f586cf59ab07ee6404,

title = "A Framework for Understanding the Nature and Change of Bonds in Business Relationships: Cases from the Truck Producing Industry",

author = "Robert Wendelin",

note = " Volume: Proceeding volume: ",

year = "2007",

language = "English",

booktitle = "Proceedings of the AMA Winter Educators Conference, Creating Value through Marketing Experiences and Interactive Partnerships",

}

A Framework for Understanding the Nature and Change of Bonds in Business Relationships: Cases from the Truck Producing Industry. / Wendelin, Robert.
Proceedings of the AMA Winter Educators Conference, Creating Value through Marketing Experiences and Interactive Partnerships. 2007.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

TY - GEN

T1 - A Framework for Understanding the Nature and Change of Bonds in Business Relationships

T2 - Cases from the Truck Producing Industry

AU - Wendelin, Robert

N1 - Volume: Proceeding volume:

PY - 2007

Y1 - 2007

M3 - Conference contribution

BT - Proceedings of the AMA Winter Educators Conference, Creating Value through Marketing Experiences and Interactive Partnerships

ER -