A Guide to Consumer Value Creation

Annika Ravald, Solveig Wikström

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationOn Practice and Knowledge Eruptions
Number of pages1
Publication date2013
Pages93
ISBN (Electronic)2298-3112
Publication statusPublished - 2013
MoE publication typeA4 Article in conference proceedings
Event22nd Nordic Academy of Management Conference (NFF) - Bodö & Lofoten, Reykjavik, Iceland
Duration: 21.08.201323.08.2013
Conference number: 22

Keywords

  • 512 Business and Management
  • Equis Base Room

Cite this

Ravald, A., & Wikström, S. (2013). A Guide to Consumer Value Creation. In On Practice and Knowledge Eruptions (pp. 93)