A Matter Of Equity: Effects Of Other Consumers’ Engagement In New Product Development

Kristina Heinonen, K Töndevold, M Dahlen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

67 Citations (Scopus)
Original languageEnglish
Title of host publication11th International Conference on Research in Advertising (ICORIA), Stockholm, June 2012
Publication date2012
Publication statusPublished - 2012
MoE publication typeA4 Article in conference proceedings
Event11th International Conference on Research in Advertising (ICORIA), Stockholm, June 2012 - Stockholm, Sweden
Duration: 01.01.1800 → …
Conference number: 11

Keywords

  • 512 Business and Management
  • KOTA2012

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