A Matter Of Equity::  Effects Of Other Consumers’ Engagement In New Product Development

Kristina Heinonen; K Töndevold; M Dahlen

A Matter Of Equity: Effects Of Other Consumers’ Engagement In New Product Development

Kristina Heinonen
, K Töndevold
, M Dahlen

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

186 Citations (Scopus)

Original language	English
Title of host publication	11th International Conference on Research in Advertising (ICORIA), Stockholm, June 2012
Publication date	2012
Publication status	Published - 2012
MoE publication type	A4 Article in conference proceedings
Event	11th International Conference on Research in Advertising (ICORIA), Stockholm, June 2012 - Stockholm, Sweden Duration: 01.01.1800 → … Conference number: 11

Keywords

512 Business and Management
KOTA2012

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Cite this

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title = "A Matter Of Equity:: Effects Of Other Consumers{\textquoteright} Engagement In New Product Development",

keywords = "512 Business and Management, KOTA2012",

author = "Kristina Heinonen and K T{\"o}ndevold and M Dahlen",

note = " Volume: Proceeding volume: ; 11th International Conference on Research in Advertising (ICORIA), Stockholm, June 2012 ; Conference date: 01-01-1800",

year = "2012",

language = "English",

booktitle = "11th International Conference on Research in Advertising (ICORIA), Stockholm, June 2012",

}

TY - GEN

T1 - A Matter Of Equity:

T2 - 11th International Conference on Research in Advertising (ICORIA), Stockholm, June 2012

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AU - Töndevold, K

AU - Dahlen, M

N1 - Conference code: 11

PY - 2012

Y1 - 2012

KW - 512 Business and Management

KW - KOTA2012

M3 - Conference contribution

BT - 11th International Conference on Research in Advertising (ICORIA), Stockholm, June 2012

Y2 - 1 January 1800

ER -