"A Meta-analysis on Subsidiary Exit". In: Stieler, M. (eds) Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-45596-9_155

Dafnis N. Coudounaris*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationCreating Marketing Magic and Innovative Future Marketing Trends
EditorsMaximilian Stieler
Number of pages24
Publication date07.01.2017
Pages837-860
ISBN (Print)978-3-319-45595-2
Publication statusPublished - 07.01.2017
MoE publication typeA3 Book chapter

Publication series

NamePart of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

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