A mixed-methods approach for understanding the impact of packaging color

Hannele Kauppinen-Räisänen, Pia Polsa

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationInternational Congress of Qualitative Inquiry proceedings
Publication date2015
Publication statusPublished - 2015
MoE publication typeA4 Article in conference proceedings
EventInternational Congress of Qualitative Inquiry - Illinois, United States
Duration: 20.05.201523.05.2015
Conference number: 11

Keywords

  • 512 Business and Management

Cite this

Kauppinen-Räisänen, H., & Polsa, P. (2015). A mixed-methods approach for understanding the impact of packaging color. In International Congress of Qualitative Inquiry proceedings