A mixed-methods approach for understanding the impact of packaging color

Hannele Kauppinen-Räisänen, Pia Polsa

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	International Congress of Qualitative Inquiry proceedings
Publication date	2015
Publication status	Published - 2015
MoE publication type	A4 Article in conference proceedings
Event	International Congress of Qualitative Inquiry - Illinois, United States Duration: 20.05.2015 → 23.05.2015 Conference number: 11

Keywords

@inproceedings{3fe859259fcd496dbabe4d9e472825b1,

title = "A mixed-methods approach for understanding the impact of packaging color",

keywords = "512 Business and Management",

author = "Hannele Kauppinen-R{\"a}is{\"a}nen and Pia Polsa",

note = " Volume: Proceeding volume: ; International Congress of Qualitative Inquiry ; Conference date: 20-05-2015 Through 23-05-2015",

year = "2015",

language = "English",

booktitle = "International Congress of Qualitative Inquiry proceedings",

}

TY - GEN

T1 - A mixed-methods approach for understanding the impact of packaging color

AU - Kauppinen-Räisänen, Hannele

AU - Polsa, Pia

N1 - Conference code: 11

PY - 2015

Y1 - 2015

KW - 512 Business and Management

M3 - Conference contribution

BT - International Congress of Qualitative Inquiry proceedings

T2 - International Congress of Qualitative Inquiry

Y2 - 20 May 2015 through 23 May 2015

ER -