A multi-level understanding of trust development in contexts of blurred organizational boundaries: the case of crowdfunding

Theresa Harrer, Othmar Lehner, Christiana Weber

Research output: Contribution to journalArticleScientificpeer-review

3 Citations (Scopus)

Abstract

Are trust development processes in settings of blurred organizational boundaries different from those in conventional organizational settings, and if so, how? Taking the crowdfunding campaigns of the Fin-Tech Monzo as examples of settings of blurred organizational boundaries, we analyze how the three main trust forms (individual, organizational, and institutional trust) emerge and interact in the campaigns’ online discourse and develop a process model that captures distinct trust development dynamics. We contribute to the trust literature by highlighting increased dynamics and co-existence of trust forms, and by showing that the validation of extra-organizational boundary spanners is crucial to compensate for a missing personal interaction in settings of blurred organizational boundaries. We also contribute to the crowdfunding literature and derive managerial implications.

Original languageEnglish
Article number101247
Peer-reviewed scientific journalScandinavian Journal of Management
Volume39
Issue number1
ISSN0956-5221
DOIs
Publication statusPublished - 2023
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • trust
  • multi-level inquiry
  • dynamic lens
  • blurred boundaries
  • discourse
  • crowdfunding
  • single case study

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