A multi-motivational general model of entrepreneurial intention

Evan J. Douglas*, Dean A. Shepherd, Vidhula Venugopal

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

58 Citations (Scopus)


We develop and test an overarching model of entrepreneurial intention that includes profit, social impact, and innovation as the three main drivers of entrepreneurial behavior. A holistic model is developed to identify separately the generic intention to be a self-employed entrepreneur from the associated intention to be a specific type of entrepreneur. The latter is revealed by using a conjoint experiment to reveal the individual's relative preferences for profit, social impact, and innovation outcomes. Using fuzzy-set qualitative comparative analysis we provide insights into individuals' motivations for different types of entrepreneurial careers and for their multiple pathways to the same entrepreneurial type.

Original languageEnglish
Article number106107
Peer-reviewed scientific journalJournal of Business Venturing
Issue number4
Publication statusPublished - 07.2021
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • Entrepreneurial heterogeneity
  • Fuzzy-set qualitative comparative analysis
  • General model of entrepreneurship
  • Generic Entrepreneurial Intention
  • Inclusive model of equifinal primary-purpose entrepreneurial intentions


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