A Netnography of Retail Bank Customers’ Online Discussions of Value Experiences

Gustav Medberg

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication22nd Nordic Academy of Management Conference Proceedings
Publication date21.08.2013
ISBN (Electronic)2298-3112 (ISSN)
Publication statusPublished - 21.08.2013
MoE publication typeA4 Article in conference proceedings
Event22nd Nordic Academy of Management Conference (NFF) - Bodö & Lofoten, Reykjavik, Iceland
Duration: 21.08.201323.08.2013
Conference number: 22

Keywords

  • 512 Business and Management

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